![]() With recent success of video game to long form adaptations including HBO's take on the 2013 game The Last of Us, gaming studios and holders of valuable IP with built in audiences can capitalize on monetization of consumes and audiences in ever increasing ways, even garnering new audiences who may not have been fans or consumers of the game itself. In fact, older titles are looking to be developed into the Switch hardware, including the classic A Paper Mario: The Thousand-Year Door. ![]() To build on this momentum, Mario related games on Nintendo Switch are seeing discounts across the board as excitement around the franchise continues to bolster sales. Launched in 1985, the ecosystem of Mario intellectual property has continued to evolve and grow through generations of consumers and technology, and has remained relevant in an era on ongoing decentralization across content and platforms. With a $200M North American and $377M global opening weekend, the Super Mario Bros Movie (adapted from the iconic Nintendo video game franchise) has solidified its place in history, surpassing the box office launch record previously held by Frozen 2. ![]() The Super Mario Bros Movie with highest opening weekend of all time for an animated film! ![]()
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